Outdoor Sign Benefits for Businesses

Why get an Outdoor Message Center?

You’ve seen them at other businesses but are unsure if you should get one or not. What are these other businesses getting from this sign? Should we get one and will it bring in the business to offset the cost?

For a business having an electronic message center offers many advantages.

Advertising: When you have an outdoor Message Center (OMC) you advertise to your target audience. Your audience is those that are driving or walking by your business. The people that are close to your business will buy from you – advertise to them. This type of marketing has proven itself many times over, even the US Government recognizes this and has published this information on their website. http://www.sba.gov/starting/signage/understand.html

When you consider the cost per impression advertising on an OMC is by far the least expensive method of getting your message out to your customers.

Operational Cost: If you're already using an Incandescent Sign to advertise your business, install an LED sign and the cost saving in the electric bill will, in some cases, offset the cost of the new sign! Contact Spectrum for an analysis of your electrical costs for operating one of our signs. 

Landmark: How many times have you used a sign as a landmark to give directions. “Look for the big electronic sign at the Car Dealership and turn right at the next street.” You place of business will become a landmark and people will remember your business.

Community Involvement: Cheer on the local sports teams, provide information about road construction or conditions, mention a civic event or show the time and temperature. Show that your business is much more than just a place to sell products, it is part of the local community.

Return on Investment: With an OMC you can expect between 15% to 150% increase in revenue. For example a small business with a daily revenue of $1000 sees a 15% increase in its business, this translates into $1050 more per week or $54,000 per year in increased revenue!  Spectrum has other examples of ROI, just ask us! An OMC has a life expectancy of over 10 years with very little maintenance or service required. This is over 10 years of increased revenue without additional costs going into the sign to maintain it.